CEO Profile

CEO Profile

Panirchellvum S/O Velaitham

Chief Operating Officer (CEO)



1.Royal Military College – 1973 – 1975

2.Royal Ranger Batallion (Captain) – 1975 – 1983

3.Golden Hope (H&C, Sr. Manager)–1983 to 2002–19 Years

4.Glenealy Plantation (Regional Controller of Sabah & Sarawak) – 2002 to 2006 – 6 Years

5.Asian Forestry Company (Director of Plantation)   – 2008 – 2010 – 2 Years

6.Asian Plantations Limited (Chief Operating Officer) – 2007 to 2014 – 7 Years

Academic Qualification

1.Royal Military College (Cadet Officer)

2.University of Portsmouth – Diploma

3.Mara/University of Charles Sturt-MBA (President Best Module Award) CGPA – 3.83, 2nd Best Student

4.Harvard Business School – SMDP

5.Stanford University California – Design Thinking

Outstanding Achievement

1.Bravery Dagger – Chief of Armed Forces – 1977

2.Panglima Gagah Berani from the DYMM Yang DiPertuan Agong – 1978


After hatching a good idea, building a prototype, and maybe a little incubation, a strong business development strategy is crucial to the success of your tech startup. This five method was implement in RK ELEVATOR SDN BHD.


Defining business development:

Business development is, by definition, undefined. It is the process of uncovering the “unknown” that can help to grow a company. The key is to focus on specific metrics that define growth for your business, and then seek out the partnerships, people, and products that increase those metrics.


Advice on getting a job in biz dev:

Many people see business development as just a way into a startup – a generic enough role that doesn’t require specific knowledge or background. In reality, however, you shouldn’t get into biz development unless it’s truly something you want to do. You have to be ready to constantly make calls, pitch, and be rejected.


On Scaling Strategies:

As startups grow and team members get further and further from the founders, communicating the original zeal and passion can get difficult. It’s crucial to focus on establishing processes at the earliest stage that will keep the message consistent, the forecasts accurate, and the steps to success clear.


Traits of successful biz dev professionals:

More important than standard sales abilities like being aggressive, persistent, and a good presenter, is being organized, methodical, and able to manage time well. Because most business development deals and partnerships are original, a good BD professional needs to be able to maintain meticulous attention to a lot of details.


Limit Customization:

It’s very dangerous for a startup to strike a large number of deals that require high customization. 2013 Audi Q5 First Look.A good business development professional should look for the common traits that drive success in partnerships, rather than committing engineering, product, and design resources to build out deal after deal from for essay

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